Aegon Direct and Affinity Marketing Services – Asia Pacific
To communicate their new value proposition and positioning to both internal and external audiences, we created a corporate marketing campaign that broke through the clutter while respecting Aegon’s global corporate communications guidelines and standards.
The key components of the campaign were a comprehensive brochure, detailing their capabilities throughout the Asia Pacific region, an animated video, which synthesized the message in an entertaining and highly visual format, a website revamp to reflect the new positioning and multiple posters for internal use in offices throughout the region.
All materials were designed to be flexible and adaptable to each of the client’s markets, for which we created localised versions. The end result was a comprehensive pan-Asia Pacific campaign that effectively communicated the new positioning, while at the same time, reflecting individual market differences and values.