Our client wanted a fresh design for a traditional direct mail piece, so we created this, targeted to all Mizuho Mileage Cardholders in Japan. The offer for Free Traffic Accident Insurance was developed to convince them to choose a higher level of paid accident protection coverage. It was translated and produced in Japanese.
The direct mail pieces included a welcome letter and a full size brochure with detailed information about the product and it’s specific benefits and levels of coverage.
