Marketing Strategy & Analytics

 

We help develop new marketing strategies for our clients that are relevant, data-driven and fully integrated.

  • Lead Generation
  • Integrated communications planning
  • Traditional channels
  • Digital
  • CRM
  • Data
  • Social
  • Content
  • Customer and prospect segmentation and targeting
  • A/B/Multi-variate testing
  • New product ideation and positioning
  • Brand Positioning and Awareness
  • Agent support programs

Direct Marketing

 

Shorter, more concise and highly visual sales messages with easier response options are what insurance prospects and customers now want.

It’s the natural evolution of ‘traditional’ direct marketing in today’s constantly changing media landscape.

  • Direct mail
  • DRTV
  • Print
  • Radio
  • Out of home
  • Onsite

Interactive Marketing and Digital Integration

 

Online communications reach prospects and customers at a cost far lower than traditional channels, and with more frequency.

Using digital wisely and effectively now is both a challenge and an opportunity, as well as the key to increasing sales and building ongoing relationships.

  • Website development and production
  •  Email marketing
  • Mobile marketing
  • Social media marketing
  • Display and banner advertising

Corporate Communications

 

ATTO provides innovation strategic communications advice and services to help manage your reputation, market value and business positioning.

  • Public Relations
  • Event Management
  • Media Relations
  • Strategic Development
  • Investor Relations
  • Crisis Management
  • Reputation Management
  • Social Media Engagement

Creative

 

Our multi-cultural creative teams have over 60 years of combined experience in developing financial services communications across all channels.

We turn big data into big ideas that consumers truly relate to, resulting in new sales, increased loyalty and improved profitability.

ATTO excels in the development and execution of creative insurance marketing campaigns in all online and offline channels:

  • Art direction
  • Copywriting
  • Content creation
  • Product Branding/Design
  • Production
  • Graphic Design