CIMB Aviva – Wealth Saver
PRODUCT BRANDING / DESIGN
CIMB Aviva planned to launch WealthSaver, a new insurance product targeted to those who will be retiring within the next 15 years. To support this, we developed a positioning and branding effort that reflected both the product’s benefit and the steps required to reach a secure retirement.
Our thinking was that to enjoy a fuller, wealthier retirement in just 15 years, people need to start saving now, so we developed a tagline that serves as a call to action AND communicates the end benefit of the product.
Graphically, working within CIMB Aviva’s brand guidelines, we created a logo for WealthSaver with 15 shaded ‘arrows’ representing the period of time until retirement, what is required now (Yellow: Save and Protect) and the end benefit (Green: Relax and Enjoy).
- Art Direction
- Email Marketing
- Graphic Design
- New Product Ideation and Positioning