AIQ, an Atlanta-based data analytics company, wanted to create a new division to support their unparalleled capability to identify and target America’s wealthiest populations as well as provide new insight into how those wanting to target them can more effectively communicate their sales messages. ATTO conducted a full branding seminar, where together we identified a unique positioning and personality for the new division. We then developed potential names and logo options.
The final name decided upon was TrueWorth. The logo communicated the brand simply and clearly in rich shades of gold. We also developed a sub-brand, WealthProfiles, to highlight TrueWorth’s superior targeting and segmentation capabilities.
To launch the new brand, we developed a website concept that communicated TrueWorth had a greater, deeper understanding of wealth in America than other data providers. To reinforce this, we included an interactive quiz where visitors could test their knowledge of how and where the wealthiest segments lived, worked, vacationed and spent their money.